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H2O Audio has changed their brand name to X-1 as they expand their marketing beyond swimmers. They remain the same company, with the same products. Some products will have H2O Audio packaging and some X-1 as they transition. In their words:
Why X-1?: “Breaking the Barriers of Sound”
Inspired by the Bell X-1, the first aircraft to break the sound barrier, the team at X-1 (H2O Audio) set out to perfect ... products that break down the barriers of sound ... [and] harness the power of music
Why the rebrand?.
The H2O Audio name narrowly associated us solely with water sports, especially with the retail buyer. While in reality, many consumers were using our product both on land and in the water. In order to broaden our appeal we needed a brand name that resonated with all athletes and activities; X-1.
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